NEVER STILL
Client: RIMOWA
Year: 2019
RIMOWA stands for traveling with purpose and for the belief that “No one builds a legacy by standing still”. That’s why, every year we show an artful interpretation of the importance of traveling in the life of masters from all sorts of craft who are RIMOWA owners. This campaign featured three icons whose careers are a cause and a consequence of traveling.
My role: concept, research, writing for film, digital and behind the scenes content.
*Each film was directed and produced with different partners.
KIM JONES, creative director of Dior Homme and Fendi.
Kim Jones travels to gather inspiration, to touch fabrics and learn
new processes. He lives between London, Tokyo and Paris. His film was shot in Tokyo and in Mumbai.
Directed by Jonas and Julien. Produced with Radicalmedia. VFX by Builders Club.
Lebron James, THE kid from Akron, has an interesting record of performing better when on the road (when playing outside his home court). In this film, he talks about how being comfortable makes him uncomfortable and how the world is the best teacher there is.
Directed by Philippe Tempelman. Produced with BWGTBLD.
YUJA WANG, piano prodigy.
Yuja Wang left home when she was 12 years old alone to live in
Canada - where she studied piano. Now, as one of the top pianists alive, she is travelling every two days to seat by a different piano.
Directed by Matt Baron. Produced by All Day Everyday.
